Design Challenge: We need to captivate a neighborhood.

When stylist Angelo Rizza decided to open his signature salon in New York's trendy West Village, he enlisted I See Ideas to oversee every detail of the salon's visual presence. From the swirling classical hair-like logo, website, salon menus to the interior space and fixtures, a sleek, yet tasteful backdrop was created.

And then came the drama, window displays that rotate through the seasons, that use humor, fashion, beauty and sassiness to entertain in one of New York’s cleverest neighborhoods.