Design Challenge: Our consumers have spoken, it's time to reformulate.

Connoisseurs Product's red jar of jewelry cleaner has become an iconic staple of a good house keeper’s arsenal of products. But as the world’s awareness is changing, so are their consumers. Fresh, new, non-toxic formulations and sonic cleaners that take cues from the beauty industry call for new communications and methods. I see ideas helped every step of the way from designing patented products, packaging them to convey the clean new messages, and revamping the Connoisseurs marketing plan, moving from purely print advertising to a digitally integrated offering via a website, blog and graphic support across all social media channels.