Design Challenge: How to remake an old traditional institution for a modern audience?

Dorfman Jewelers was due for a facelift. The old traditional facade and interior no longer resonated with a hip-minded affluent audience. I see ideas worked with Dorfman to create a visual brand presence that conveyed what was going on inside the store. With a new website, launch materials, invitations and in-case components, Dorfman was applauded for their new brand look.