Design Challenge: Packaging for Café Spa, Coffee Infused Beauty
Kelly Nail, LTD came to us with a clever idea, packaging their line of mani-pedi products in coffee-inspired pods and sachets. The design needed to make it clear that these beauty products don’t brew. Bold colors, abstract illustrations, and a new brand name gives Café Spa a fun and giftable look.
Playful shapes combine beneficial ingredients, symbols of hands, feet, and the iconic bean.
Cafe culture reinterpreted.
The Brand needed to appeal in different markets: direct to consumers in Health and Beauty stores, as well as in Salons. The elements shift in focus from bright eye catching pop to a more soothing remedy version.
