Design Challenge: Create a Brand Identity around an artists life; Luxury, High Jewelry, and Sustainability.

Alexandra Mor is a jewelry designer specializing in bespoke heirlooms in the making. Her taste is exquisite and her life lives like a storybook as she shares her travels and discoveries with her collectors. We designed her brand visuals to reflect this artistic assemblage, shifting and changing over time but always staying true to its core design values of a sophisticated blend of black, white and gold.

“The Collector’s Guide is a hardcover bound book, woven with storytelling, and a presentation of precious jewels befitting of a fine art gallery.”

“The AM logo mark contains within it an angle that serves as an anchor that runs through all visual communications.”

“Special bespoke gifts are created each year for Alexandra Mor’s collectors. Each one designed as an experience of Luxury.”